Service:
UX Design & Research
Client:
Varberg Energi w/ collaborators
Field:
Energy Sector
Year:
2025
Using ux to win deals & drive growth
Due to sensitive project details, this case study is presented with limitations.
Task
Together with a team of 2 designers and 3 developers, I designed a B2B interface for a technical aggregator to help the client collect and organise data for bidding and balancing electricity on the power distribution grid.
Task
Together with a team of 2 designers and 3 developers, I designed a B2B interface for a technical aggregator to help the client collect and organise data for bidding and balancing electricity on the power distribution grid.
Task
Together with a team of 2 designers and 3 developers, I designed a B2B interface for a technical aggregator to help the client collect and organise data for bidding and balancing electricity on the power distribution grid.
Goal
The goal was to create a Figma prototype that translates a complex business concept into a tangible product, allowing the client to secure collaborators and business deals. By visualizing the platform, stakeholders could grasp its value without deep technical knowledge. The prototype also served as the foundation to developing the platform into a fully functional product.
Goal
The goal was to create a Figma prototype that translates a complex business concept into a tangible product, allowing the client to secure collaborators and business deals. By visualizing the platform, stakeholders could grasp its value without deep technical knowledge. The prototype also served as the foundation to developing the platform into a fully functional product.
Goal
The goal was to create a Figma prototype that translates a complex business concept into a tangible product, allowing the client to secure collaborators and business deals. By visualizing the platform, stakeholders could grasp its value without deep technical knowledge. The prototype also served as the foundation to developing the platform into a fully functional product.
Case Study Purpose
This case study showcases my ability to translate complex B2B systems into intuitive, business-driven designs, proving the value of UX in technical industries.
Case Study Purpose
This case study showcases my ability to translate complex B2B systems into intuitive, business-driven designs, proving the value of UX in technical industries.
Case Study Purpose
This case study showcases my ability to translate complex B2B systems into intuitive, business-driven designs, proving the value of UX in technical industries.
Research.
Mental models
Workshop
Mental models
Workshop
challenges
Scaling energy resource management
Expert users were unable to manage a significantly larger volume of energy resources, limiting their ability to bid more resources in an effective way.
Scaling energy resource management
Expert users were unable to manage a significantly larger volume of energy resources, limiting their ability to bid more resources in an effective way.
Scaling energy resource management
Expert users were unable to manage a significantly larger volume of energy resources, limiting their ability to bid more resources in an effective way.
Bridging knowlede gaps
Developers, stakeholders and UX designers needed a shared vision of the complex system.
Bridging knowlede gaps
Developers, stakeholders and UX designers needed a shared vision of the complex system.
Bridging knowlede gaps
Developers, stakeholders and UX designers needed a shared vision of the complex system.
Simplifying complexity
Transforming technical workflows into an intuitive and user-friendly interface.
Simplifying complexity
Transforming technical workflows into an intuitive and user-friendly interface.
Simplifying complexity
Transforming technical workflows into an intuitive and user-friendly interface.
SOLUTIONS
Cross-team workshops
Bringing together developers and the client to align mental models through visual mapping exercises.
Cross-team workshops
Bringing together developers and the client to align mental models through visual mapping exercises.
Cross-team workshops
Bringing together developers and the client to align mental models through visual mapping exercises.
Business-driven UX
Designed a clickable prototype and structured presentations to help the client sell the business concept to collaborators.
Business-driven UX
Designed a clickable prototype and structured presentations to help the client sell the business concept to collaborators.
Business-driven UX
Designed a clickable prototype and structured presentations to help the client sell the business concept to collaborators.
Agile approach
Avoided rigid designs, instead working collaboratively through wireframes to refine the product with client feedback. The client didn’t always have the answers on how they wanted the product to turn out, so by designing a bit at a time, the client was able to give concrete feedback before we continued. This turned out to be an important way of communicating to find the right solutions in an effective way.
Agile approach
Avoided rigid designs, instead working collaboratively through wireframes to refine the product with client feedback. The client didn’t always have the answers on how they wanted the product to turn out, so by designing a bit at a time, the client was able to give concrete feedback before we continued. This turned out to be an important way of communicating to find the right solutions in an effective way.
Agile approach
Avoided rigid designs, instead working collaboratively through wireframes to refine the product with client feedback. The client didn’t always have the answers on how they wanted the product to turn out, so by designing a bit at a time, the client was able to give concrete feedback before we continued. This turned out to be an important way of communicating to find the right solutions in an effective way.
Expert-user focus
Prioritised a seamless experience for expert users, ensuring their workflows were optimized through the navigation, tools and features in the platform.
Expert-user focus
Prioritised a seamless experience for expert users, ensuring their workflows were optimized through the navigation, tools and features in the platform.
Expert-user focus
Prioritised a seamless experience for expert users, ensuring their workflows were optimized through the navigation, tools and features in the platform.
Results & business impact
Clearer product vision
The prototype helped secure interest from collaborators by making the concept easy to grasp.
Clearer product vision
The prototype helped secure interest from collaborators by making the concept easy to grasp.
Clearer product vision
The prototype helped secure interest from collaborators by making the concept easy to grasp.
Scalability for expert users
The platform enables expert users to manage a significantly larger volume of energy resources, creating greater business value.
Scalability for expert users
The platform enables expert users to manage a significantly larger volume of energy resources, creating greater business value.
Scalability for expert users
The platform enables expert users to manage a significantly larger volume of energy resources, creating greater business value.
Win-win for everybody
The seamless platform allows the business to easily bid more of their collaborator’s resources to the power grid, which helps energy providers and their customers to save and earn money. Environmentally, the platform helps to create a more stable, sustainable grid with less need for polluting backup power.
Increased bidding potential
A more efficient system enabled the client to bid for more energy, boosting profitability.
Increased bidding potential
A more efficient system enabled the client to bid for more energy, boosting profitability.
Increased bidding potential
A more efficient system enabled the client to bid for more energy, boosting profitability.
More projects
Social:
Location:
Gothenburg, Sweden
6:07:41 PM
Contact
sofia.joelson1@gmail.com
+46 704 833 123
©2025 Sofia Joelson
Social:
Location:
Gothenburg, Sweden
6:07:41 PM
Contact:
sofia.joelson1@gmail.com
+46 704 833 123
©2025 Sofia Joelson