For this project, the goal was to create a visually stunning brand identity. The concept will focus on a unique mix between a modern and a vintage aesthetic with inspiration from 1960s fashion magazines and clipart. The aim was to reach customers of all ages. Custom graphics was integrated to add a unique touch, aligning with the brand's tone and keywords; generational integration, nostalgic, feminine, playful and innovative. The end result is an identity that not only looks beautiful but also drives engagement and conversions for the business.