JOELSON | UX Designer Portfolio

What is charity without donations?

Challenge

The donations are the foundation to the whole charity organization. It determines the scale of the change they are able to make. Therefore, a simple way for funders to donate was a crucial change for this project.

Challenge

Goal

The goal was for the organisation to not lose potential funders due to technical obstacles and cognitive overload on the user.

Research.

Heuristic Evaluation
Competitor Analysis
Literature review
Background research

Heuristic Evaluation
Competitor Analysis
Literature review
Background research

Big impact on low budget

Challenge

The biggest challenge was the budget - I wanted to make a big impact while still maintaining a low budget. The non-profit organisation keeps all the administrative costs as low as possible. The pages that generated donations had to be prioritised since that would bring the most value.

Challenge

Focus areas

Simplifying the payment process for donations.
Create a more effortless flow when users are becoming monthly funders and members.
Create a more inviting landing page that informs about the charity work and its legitimacy.

Solutions

The landing page gained a new look that invites users to donate and become members. It also includes easily consumable information that users often need in order to trust the organisation.

I created a prototype of the entire web with three alternative solutions for the payment method; one low-budget with minor changes to the original website (1), one costlier that would bring more value (2) and one compromising, middle-ground solution (3).

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Low budget payment solution

Before, the website only offered long, manual instructions on how to make a Swish payment or a bank transfer. Therefore, the low-budget solution gained simplified instructions and a Swish QR-code that transfers the users directly to a ready-to-go Swish payment with the right information automatically inserted. This change would take about 1-2 minutes for a junior programmer to code and would therefore be very cheap to implement.

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Low budget payment solution

01 /

Low budget payment solution

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Long term value solution

For the more costly, but higher valued version, I created payment methods directly through the website in a natural user flow. The flow recognisable and easy for the user, which increases the trust and the chance of them following through with the donation. Therefore it would increase the amount of donations. We are also able to nudge the user to donate more in this solution through suggestions of donation amounts. Psychologically, this sets a standard for the user on what the expected amount to donate is.

02 /

Long term value solution

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Long term value solution

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Compromising payment solution

The compromising solution is to integrate a payment gateway such as Stripe. This would give the user multiple payment options and would be easier (and therefore cheaper) to develop technically than the second option. The downside to this solution is that payment gateaways takes a percentage of the earnings. The flow, on the other hand, is user-friendly and easy to follow through with, just like solution 2, leading to less users giving up.

03 /

Compromising payment solution

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Compromising payment solution

More nudging more donations!

I also suggested that the organisation would become approved for Swedish tax reduction. By this, we could inform the users that they can donate more for free. If they for instance donate 300 SEK/month they can increase it to 400 SEK/month and get the whole increse (100 SEK) back.

What would success look like?

Less giving up

Less potential funders giving up on making donations due to technical obsticles.

Less giving up

Less potential funders giving up on making donations due to technical obsticles.

Less giving up

Less potential funders giving up on making donations due to technical obsticles.

Increased donations

If it is easy to donate - more people will! We would see an increase of singular donations, members and montly givers. By nudging users to donate more whilst they're at it, we would also see an increase in the amount of money they would donate each time.

A bigger impact

Lastly, the most important result of all - with more donations, the charity organisation would be able to create a bigger impact in their work. We are only truly successful when we see an improved living standard for the people in eastern Zambia.

WHAT DO OTHERS HAVE TO SAY?

Sofia blends personability, an incredible work ethic, and a high bar for design quality to drive design projects forward. She is an incredibly valuable asset to any team, bringing both clear design thinking and high energy to the table.I highly recommend her, and anyone who has the chance to work with her should definitely take it!
MARK LINGONQVIST | MENTOR
UX Designer